Legal Entity

Detroit Health Clinic PLLC

DBA Monarch Lifestyle Medicine

Privacy Policy

Last Updated: August 31, 2026

This Privacy Policy applies to Detroit Health Clinic PLLC, doing business as Monarch Lifestyle Medicine. Detroit Health Clinic PLLC ("Detroit Health Clinic PLLC," "Monarch Lifestyle Medicine," "Monarch," "we," "us," or "our") is the legal entity operating the website www.monarchlifestylemed.com under the registered trade name "Monarch Lifestyle Medicine." We are committed to protecting the privacy and confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our clinic.

Legal Entity Disclosure

The legal entity operating this website and providing medical services is Detroit Health Clinic PLLC, a professional limited liability company organized under the laws of the State of Michigan, doing business as (DBA) Monarch Lifestyle Medicine. All references to "Monarch Lifestyle Medicine," "Monarch," or "the clinic" throughout this website and this Privacy Policy refer to Detroit Health Clinic PLLC DBA Monarch Lifestyle Medicine. This disclosure is provided in compliance with A2P 10DLC carrier requirements and applicable state and federal regulations.

1. Information We Collect

1.1 Personal Information

We may collect personal information you voluntarily provide, including:

• Full name, date of birth, and contact details (email, phone number, address)
• Medical history, symptoms, and treatment preferences
• Appointment requests and scheduling preferences
• Communication preferences (email, SMS, phone)
• Payment and billing information

1.2 Protected Health Information (PHI)

As a healthcare provider, we collect and maintain Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA). This includes any health information that can be linked to you as an individual, such as diagnoses, treatment plans, lab results, and medical records.

1.3 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address, browser type, and device information
• Pages visited, time spent on pages, and referral sources
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, schedule, and deliver medical services and consultations
• To communicate with you about appointments, test results, and treatment plans
• To send appointment reminders and follow-up communications
• To process payments and manage billing
• To improve our website, services, and patient experience
• To comply with legal and regulatory obligations
• To send marketing communications, VIP offers, and newsletters (with your consent)

3. HIPAA Compliance

Detroit Health Clinic PLLC DBA Monarch Lifestyle Medicine is a HIPAA-covered entity. We maintain administrative, physical, and technical safeguards that comply with federal standards to protect your PHI against unauthorized use or disclosure. We will not use or disclose your PHI without your written authorization, except as permitted or required by law. For more details, please review our Notice of Privacy Practices available at our clinic.

4. SMS Text Messaging Policy (A2P 10DLC Compliance)

Detroit Health Clinic PLLC DBA Monarch Lifestyle Medicine sends SMS text messages to patients and subscribers via Application-to-Person (A2P) messaging using 10DLC (10-digit long code) numbers in compliance with mobile carrier guidelines and CTIA regulations.

4.1 Opt-In and Consent

By providing your mobile phone number and checking the SMS opt-in box on our forms, you explicitly consent to receive SMS text messages from Detroit Health Clinic PLLC DBA Monarch Lifestyle Medicine. These messages may include:

• Appointment confirmations and reminders
• Lab result notifications
• VIP giveaway announcements
• Special offers and promotions
• New service announcements
• Clinic updates and important notifications

4.2 Message Frequency

Message frequency varies based on your interaction with our clinic. Typical message frequency is 2–8 messages per month. You will only receive messages related to the categories you opted into.

4.3 Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying "STOP" to any message you receive from us. After opting out, you will receive a confirmation message. You may opt back in at any time by replying "START" or by re-subscribing through our website. Standard message and data rates may apply from your mobile carrier.

4.4 Help and Support

For help with your SMS subscription, reply "HELP" to any message, or contact us directly at (248) 592-7112 or info@monarchlifestylemed.com.

4.5 Carrier Compliance

Our SMS program operates in compliance with the CTIA Messaging Principles and Best Practices, the Telephone Consumer Protection Act (TCPA), and all major U.S. wireless carrier A2P 10DLC requirements. We do not send messages outside the hours of 8:00 AM – 9:00 PM local time.

5. Email Communications

With your consent, we may send you email newsletters, promotional offers, and clinic updates. You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email. Transactional emails (appointment confirmations, lab results) will continue to be sent as necessary.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You may control cookies through your browser settings, but disabling them may limit certain website functionality.

7. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

• With healthcare providers and specialists involved in your care (with your authorization)
• With business associates who perform services on our behalf under HIPAA-compliant agreements
• With payment processors and insurance companies for billing purposes
• When required by law, court order, or regulatory authority
• In connection with a merger, acquisition, or sale of assets

8. Data Security

We implement industry-standard security measures to protect your information, including SSL encryption, secure servers, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

You have the following rights regarding your personal information:

• Right to access and obtain a copy of your information
• Right to request correction of inaccurate information
• Right to request deletion of your information (subject to legal retention requirements)
• Right to opt out of marketing communications
• Right to restrict or object to certain processing of your data
• Right to withdraw consent for SMS and email communications at any time

To exercise any of these rights, please contact us using the information provided below.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13 years of age. If you believe a child has provided us with personal information, please contact us so we can remove it.

12. Data Retention

We retain your personal and health information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Medical records are retained in accordance with Michigan state law and HIPAA requirements.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: